Blizzard’s World of Warcraft: The China Growth Story
Asif Suria submits:
The Blizzard division of Activision Blizzard (ATVI) generated $1.2 billion in annual revenue last year without releasing a single new game in 2009. Blizzard still gets some of its revenue from legacy games like the original Starcraft that was released more than a decade ago in 1998. In fact Starcraft managed to crack the list of top 10 PC games as recently as May 2009 according to the top game industry research firm NPD Group. Starcraft has been spotted in the top 20 multiple times since the announcement of Starcraft 2 in 2007.
The beta version of Starcraft 2 featured in the video below was released last month and the game is expected to ship sometime in the first half of 2010.
Investing, Long Term Investment, stock market | admin March 11, 2010
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