Financial Engines’ Business Model Is About As Good As It Gets

Bill Simpson submits:

Bill Simpson wrote an analysis of Financial Engines (FNGN) to TradingIPOs subscribers on March 13. In its debut Monday, March 15, the company sold 10.6 shares for $12 each, raising about $127.2 million. It had planned to sell 10.6 million shares for between $9 and 11.

The text of Mr. Simpson’s original writeup follows:


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