The Future Of Ford According To Alan Mulally And Me
By Mark Bern, CPA CFA
As I was talking to Alan on Monday…I was actually privileged to be included in an interview of Mr. Mulally conducted by Seeking Alpha Editors Yigal Grayeff and Yosef Levenstein and another SA Contributor, Brian Nichols. Mr. Mulally had a story to tell and he presented it, as could be expected, with great compassion. The full interview transcript can be found here.
There were several things that I gleaned from the conversation that especially stood out for me. I’d like to share my perspective with the investment community of Seeking Alpha.
First off is the “One Ford Global” strategy. As you may already know if you have gone to Ford’s (F) website, this strategy calls for development of a full family of vehicles from top to bottom that are first in class, all on a total of just 9 platforms, with diesel, petrol, hybrid, plug-in
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